Wynwood

Wynwood

This former Puerto Rican enclave and fashion district of Miami, FL was facing a dilemma around its shifting identity as a community in transformation. Microbreweries, co-working spaces, and residents of a range of backgrounds were looking for a collective future. We led workshops with developers, artists, and business owners to collectively define the past, present, and future of Wynwood. These design thinking exercises informed a comprehensive, visual identity expressed in print, digital, and the environmental space of the neighborhood itself.